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Executive Vice President, Solar
Aaron oversees Citadel’s entire solar business, which encompasses the residential, commercial and homebuilder markets. In 2003, Aaron helped pioneer the entry of solar into the homebuilder marketplace and the integration of solar into the roofing industry. His 14 years of experience in roofing and 17 years of experience in solar include the positions of National Sales Director for Dow Chemical Company’s solar division, founder and CEO of solar equipment distributor Solar Roof Dynamics, and executive roles at three solar contracting companies.
Fun Fact:
Aaron lived in Japan for six years.
Why Aaron likes working in solar:
“I believe in creating change through aligning incentives. When consumers and businesses go solar, they win, the contractor wins and the earth wins.”
Executive Vice President, Solar
Aaron oversees Citadel’s entire solar business, which encompasses the residential, commercial and homebuilder markets. In 2003, Aaron helped pioneer the entry of solar into the homebuilder marketplace and the integration of solar into the roofing industry. His 14 years of experience in roofing and 17 years of experience in solar include the positions of National Sales Director for Dow Chemical Company’s solar division, founder and CEO of solar equipment distributor Solar Roof Dynamics, and executive roles at three solar contracting companies.
Fun Fact:
Aaron lived in Japan for six years.
Why Aaron likes working in solar:
“I believe in creating change through aligning incentives. When consumers and businesses go solar, they win, the contractor wins and the earth wins.”
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